Product Development
Transforming ideas to successful beauty products
Scientific Expertise
Science-led product development and formulation by a chemist
Commerical Growth
Launch, scale and grow fast
From idea to launch, we accelerate your product development journey with a science-led approach
Building a beauty brand shouldn't mean figuring everything out alone. Formulated acts as your outsourced product development partner, combining cosmetic chemistry expertise with commercial insight to help beauty brands develop, launch and scale innovative products. We can support every stage from formulation to product launch and onwards, helping you move faster, avoid costly mistakes and make confident decisions at every stage of your journey.
Let's create a best-seller beauty product together
Product Development
Product concept development & briefs
Market research & product innovation
Claims & marketing strategies
Product positioning
Manufacuring / partner identification & management
Product launch & production planning
Cosmetic Formulation
Formulation advisory & reviews
Ingredient research & sourcing
Sample preparations
Formula optimisation
Regulatory guidance & ongoing research
Scientific copywriting
Commercial Support
Go-to-market strategy
Product launch management
Competitor analysis
Beauty industry trend reports
Ongoing product development consultancy
New market entry support
Every beauty brand is different, and at Formulated we're passionate about supporting founders and businesses at any stage of their journey. From one-off advisory sessions to long-term product development partnerships, we tailor our services to your business, your goals and your vision.
The Chemist Behind Formulated
Meet Our Founder
🧪 BSc Chemistry | Cosmetic Chemistry & Product Development Expert
Hello, I'm Ella - With a degree in Chemistry and experience spanning cosmetic product development, commercial strategy and business development, I created Formulated to bridge gaps in the industry and support beauty founders from any stage of their journey.
Behind every successful beauty product is a long process and a LOT of decisions - from selecting the right ingredients and developing effective formulations to understanding manufacturing, claims and market positioning. For many founders, these decisions can feel overwhelming, leading to costly mistakes and delays.
At Formulated, every recommendation is grounded in research and real industry experience, giving you the confidence to make informed decisions while accelerating your journey from concept to launch.
